Why does in-house marketing fall short for many SM?
Undoubtedly, an in-house marketing team can deliver great results when they have a large enough budget to employ a team of highly experienced, skilled marketing professionals. In practice, this ideal is rarely achieved. Particularly in the start-up and early growth phases of a company, marketing duties may often be tacked on to another role, or even completed by the business owner/director whenever they’ve got a free moment. Even if a marketing professional is employed, it’s highly unlikely they’re going to be a seasoned veteran with director-level experience across a variety of organisations. For many smaller organisations, their in-house team