Perhaps the most evident transformation of digital technology to the man-in-the-street is the way businesses reach out to them. It started with scroll-and-click, then tap-and-swipe and now using your voice. Digital technology has displaced window shopping with screen shopping, retail assistants with chatbots and generic ads with personalised ad copies. The evolution has been swift and profound.
Only our imagination inhibit further digitisation of our lives. At present, there is little evidence the end is near. It will continue to disrupt our lives. Indeed, there will be challenges and opportunities. As such, it is important for businesses to have a profound appreciation of digital transformation to ensure it mitigates the problems associated with it and leverage fully the opportunities it presents.