AR/VR – how the technology can benefit your business

AR (Augmented Reality) and VR (Virtual Reality) technology , these two technologies are significantly opening up possibilities for businesses everywhere.

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In the past, AR (Augmented Reality) and VR (Virtual Reality) technology served pretty much the same purpose. Nowadays, these two technologies are branching off in different directions and are significantly opening possibilities for what we can imagine and do in our daily lives.

No longer are AR & VR only tools for gaming and film industries. These technologies are now finding themselves implemented in a wide range of practical applications across a variety of sectors. Now you will find AR and VR tech in many areas of gaming, media, education and training, real estate, finance, defence, medicine, aviation, and even retail and administration. The options of what AR and VR can be used for are virtually (don’t mind the pun) endless.

However, because this technology is still so new, for many businesses it seems like something from the future, and not something they can tangibly use in their daily operations. That’s why below we break down exactly what AR and VR are, why these technologies are beneficial, and how we at Ignyt can help you to implement them in ways that will improve your overall performance.

What is AR/VR ?

Essentially, AR and VR are very similar but not interchangeable terms. AR, or augmented reality, simulates artificial elements into a real-world environment, while VR, or virtual reality, creates the entire environment. Sometimes these technologies are used together, and sometimes they are used as standalone technologies.

Why is it beneficial ?

AR/VR technology is proving extremely beneficial across a wide range of sectors. For training and development, VR allows the restructuring of high-cost real-world simulations for important sectors like health, defence, and aviation. Nowadays, marketing departments are also using these technologies to alter the way consumers engage with products (in this case, AR is the most common option). Customers can ‘try on’ items with ultimate ease without having to physically remove their clothes, whether that be in a store environment, or online.

How Ignyt can help

At Ignyt, we understand that AR and VR technologies can seem overwhelming without an expert to explain their uses and guide you through how and why they might be useful to you. According to some studies, AR and VR are set to become a $100 billion industry by 2021. That means this is the way of the future, and you don’t want to risk being left behind. Just as social media and touch screen technology have revolutionised business operations, so too is the potential of AR and VR.

Ignyt can help you to investigate which areas of your operations could benefit from investments in new technology, and show you how to avoid the pitfalls of investing in a technology that isn’t the right fit for you. For us, the customer always comes first, and we want to use our expertise to help you shine in everything that you do.

If you have questions about AR/VR or would like to talk to one of our expert team, don’t hesitate to get in touch today.

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