Growth

Marketing

Growth marketing is critical to the success of acquiring new clients for your business. Find out how Ignyt can assist with Growth Marketing.

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What is growth marketing ?

Growth marketing is a term that’s become more and more popular in recent years as businesses seek intelligent and data-driven solutions to help them scale quickly, but sustainably.

But what exactly is it, and how does it differ from regular marketing?

Well, growth marketing is not just about acquiring new customers and making sales. It’s about the bigger picture and focusing on the entire customer funnel, as opposed to simply the top of the funnel.

It’s not about writing some basic ad copy, burning through your budget, then hoping for the best. Growth marketing can add value at every stage.

One way to explain the goal of growth marketing is with the “Pirate Funnel” (AAARRR.)

Many businesses get too hung up on the first two, but improving every stage of this funnel can lead to rapid gains and long-term, sustainable growth.

It requires an open mind and an at-times outside-the-box approach, in contrast to many traditional forms of marketing. Some strategies that have paid massive dividends for major companies would have been written off in the past before they were even attempted.

It’s also about experimentation, and constantly looking for that one small tweak that can help a business grow exponentially. Effective growth hackers will cast a wide net before zeroing in on the most successful methods tested.

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Why is it beneficial?

Growth marketing is more of an agile and versatile strategy that allows for more freedom and more potential for success. It’s about having the mindset for experimentation and innovation, coupled with data-driven strategies that lead to measurable success.

Properly implemented, growth marketing should give businesses much more bang for their buck and allow them to get much more out of their marketing budget.

A good growth marketer shouldn’t be afraid to try something new or even try several new strategies, and then get to work refining the most promising ones and quickly moving on from the ones that don’t work so well.

Paid Digital Marketing Channels

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Owned Channels

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Earned Channels

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How Ignyt can help

IGNYT comprises a group of digital marketing professionals who will act as your outsourced marketing director. We’ve worked with small, medium and large businesses alike, leveraging our skillset to help companies become more successful in the digital space. Whether you have a specific project in mind or you need our expertise on an ongoing basis, we’ll provide scalable growth strategies.

Getting new sets of eyes on your marketing strategies and outsourcing to smart professionals like IGNYT can be just what your business needs to grow and thrive. Our strategies will help us glean valuable information that will then influence important decision making.

Experimentation is key, but a big part of that is actually identifying the areas for improvement, and finding all the different angles that can be exploited for growth hacking opportunities.

Maybe you’re getting plenty of traffic from paid sources but you’d like to improve your conversion rate and overall ROI? Perhaps a few tweaks to your website could improve your domain authority which will pay dividends in terms of SEO? What could you do differently on your social channels to improve your chances of going viral?

If there’s room for improvement and it will actively impact your bottom line, then we’re here to help. You may have some ideas of where to start, or perhaps you’d like us to take a look and identify some areas to focus on.

Of course, we’re data-driven, but that doesn’t mean we can’t be creative. The best marketing solutions combine a scientific approach with a flair of creativity. From running A/B tests on PPC ads to experimenting with different social posts or trialling different CTA buttons on your site, we can work with you and your existing team to deliver a unique solution tailored to your needs and budget.

Our growth marketing strategies get results, and our clients have doubled and even tripled in size in just three years thanks to our creative and technical solutions and support. If you’re interested in taking your digital marketing to the next step, and scaling sustainably in the digital space, then we’d love to help.

Start your digital success story here! Get in touch to find out more.

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