What is growth marketing ?
Growth marketing is a term that’s become more and more popular in recent years as businesses seek intelligent and data-driven solutions to help them scale quickly, but sustainably.
But what exactly is it, and how does it differ from regular marketing?
Well, growth marketing is not just about acquiring new customers and making sales. It’s about the bigger picture and focusing on the entire customer funnel, as opposed to simply the top of the funnel.
It’s not about writing some basic ad copy, burning through your budget, then hoping for the best. Growth marketing can add value at every stage.