Did you know in 2019, almost 1 in 2 of the world’s population uses social media, spending an average of 2.5 hours a day ? Your customers are amongst them. Social media channels are the most populous hang-out place. Lots of conversations are happening in them. They include conversations prospects and customers have about your brand or business as well as competitors.
At ignyt, we are advocates of listening to the voice of the customer. With social media channels becoming a part of people’s everyday lives they’ve become a huge reservoir of people’s attitudes and perceptions of a brand as well as their experience with it. Our team of social medial marketing specialists has been helping clients to draw from this rich reservoir to addressing customer complaints, improve customer service and product quality or initiate innovation projects.