Owned Channels

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If you aren’t using what you already have, you might be missing a trick with your digital marketing. By focusing on your own channels, building up that branding and getting your business in front of the right people is easier than ever. When it comes to getting that sales funnel running, looking closer to home can be a powerful place to start – and with owned channels marketing, building up your customer base means turning your attention inwards.

At Ignyt, we’re the specialists when it comes to owned channels marketing, utilising what you already have to design your digital marketing for greater success. From branding exercises to customer retention, focusing on your owned channels is an excellent way to promote your brand in all the right ways.

Here’s what we can do to help you:

1. Organic Search

Climbing search engine rankings is a must for any business, and your organic ranking is the ideal way to gain authority and recognition in your niche. Utilising our expert insight, we help to build your organic search visibility, getting your brand in front of the right people at the right time. Through the clever application of high-quality SEO, expert keyword research and industry experience, we identify how your business can succeed in SERPs while playing by Google’s own rulebook.

Our expert team helps put your brand in the best ranking possible with expertly embedded keywords, relevant content, and effective optimisation. Ranking does matter, and we’re here to help you get the most out of your website from the start.

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2. Organic Social

AR/VR technology is proving extremely beneficial across a wide range of sectors. For training and development, VR allows the restructuring of high-cost real-world simulations for important sectors like health, defence, and aviation. Nowadays, marketing departments are also using these technologies to alter the way consumers engage with products (in this case, AR is the most common option). Customers can ‘try on’ items with ultimate ease without having to physically remove their clothes, whether that be in a store environment, or online.

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3. Marketing Automation

Connecting with your customers old and new doesn’t have to be a hardship. With marketing automation, you can make sure your brand is at the forefront without the need for hours of hard slog. Improve your efficiency, keep track of existing customers, and personalise your brand and sales marketing with powerful automation tools, all tailored to suit your business’s specific needs and goals. Now that’s efficient.

From email campaigns to sales targeting, we help make the tricky parts of business that bit easier with effective, practical automation that does all you need it to. With automation, anything is possible – you just need the helping hand to get there.

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Like what we have to offer? Get in touch with our team today to find out how our owned channels digital marketing could help you.

Start your digital success story here! Get in touch to find out more.

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