Organic Social

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What is the purpose of
organic social media posts ?

With the prevalence of social media, businesses are missing an opportunity if they don’t have a presence on sites where so many potential customers are spending time.

Organic social media posts help to build your brand, advertise your services, and engage with both current and prospective customers. What’s more, it’s absolutely free to post as many times as you like, unlike social ads.

Why is it beneficial ?

Even with paid social media posts playing a big role in most current marketing strategies, there’s definitely still a place for organic posts. If a strategy is carried out smartly, these posts can have a range of benefits.

It’s free

The first benefit is obvious – organic social media posts don’t cost anything. Yes: they don’t have the reach that paid social has, but that’s to be expected. If your budget is tight, there’s still a lot you can do with solely organic posts. It works even better when combined with some kind of paid advertising to complement it, but if you have a good balance of the two it will seem more natural, and customers won’t be turned off by you “overselling” your product.

Social proof and trust

Another benefit that can’t be overlooked is social proof. If a potential customer is interested in your products but hasn’t heard of your brand and wants to know more, they might check out your social media profiles. If they see a bare profile with little information, and hardly any followers, it doesn’t suggest a successful company. On the other hand, if you have a large, engaged following, new customers are more likely to trust your brand. If all those other people are fans of the brand, it will subconsciously influence them and signal that they should be, too.

Helps people
connect with your brand

What are your core values, and what’s the personality of your brand? Customers want to see this shining through in your posts. They won’t connect with a faceless corporate entity, and they’ll be more inclined to buy your product or service if they feel like they’ve got to know what you’re about a little better. People are more likely to share things that connect on a personal level, which leads to the next point.

Engagement can improve reach

No one can truly know how to “hack” the algorithms that lead to more reach, but analytics and data-driven strategies can help yield insights as to which kinds of content perform the best on various platforms. This can give you a great chance of getting better engagement and, ultimately, getting more eyes on your content.

Social can be optimised , too

You shouldn’t think of different marketing strategies as completely separate from one another. SEO techniques like keywords and links can also be skillfully implemented into your social profiles and posts, and every aspect can be tweaked and optimised.

How Ignyt can help ?

As discussed, there are various ways organic social can benefit your business. It’s not as easy as it sounds to get a foothold in this extremely competitive space, and it takes plenty of social media savvy to zero in on the best strategy.

With so many other things to think of, you may not be able to dedicate the time and energy required to build your brand through social channels. By outsourcing your social media marketing to IGNYT, we can streamline the process by scheduling posts, dedicated to improving your brand image and increasing your reach, as well as getting engagement from existing customers.

Having more social media profiles isn’t necessarily better. We can use analytics to see which platforms yield the most success, and this will help inform your future organic strategy. Since better engagement can improve reach, we can ultimately help you post content that’s well-received by social media algorithms.

Posting more isn’t necessarily better, either. If it were as simple as spamming multiple posts a day, then this tactic would see more results. Quality over quantity is still an important rule. We can help you create useful, evergreen content that will aid your organic reach. We can also maintain the right balance between promotional and “useful” content since you need to build trust before people will buy what you’re selling.

The best type of content varies on different platforms. One site may be better for fun pictures and videos, while another will yield better results with informative pieces that help position you as a thought leader in your field. Working out which posts will perform best on which platforms is another thing we can take care of for you.

For all these reasons, organic social strategy alone can still have success, but it can yield even more results if combined with other marketing strategies like paid ads, SEO, and conversion rate optimisation, to name a few.

IGNYT can act as your outsourced marketing director, using both data-driven insight and creative flair to formulate an overall digital strategy for rapid growth. If you’d like to grow your business and improve your online presence while increasing revenue, we’d love to help.

Start your digital success story here! Get in touch to find out more.

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