2. Social media Advertising
As broad as it is complex, social media marketing encompasses a lot, but it needs to be a part o your digital marketing strategy. Depending on the type of business you’re in, you need to have a presence on at least a few of the major social media platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest), and it needs to be populated with consistent, high-quality content. This can be tricky, but you will immediately reach a large number of potential customers and be able to interact in a more direct way, which increases brand trust.