Paid Digital Marketing Channels

At Ignyt, we are experienced digital marketers and can help you with paid digital marketing channels to help build and grow your business.

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Digital marketing is essential to growing your business, and you can combine many of the above strategies to create a holistic and highly effective marketing strategy. If you need help to get your online platform up and running and to implement a digital marketing strategy that works, then get in touch with the team at Ignyt. We are experts at creating and maintaining online presences built to grow business. At Ignyt, we are experienced digital marketers and can help you expand your business with everything from SEO to touch screen software development. Here are the paid digital marketing channels that we can help you with.

1. Pay Per Click

Pay-per-click marketing is a fantastic marketing strategy that harnesses the power of search engines. You pay each time your website gets clicked, and your web listing appears at the top of a person’s search results. For PPC marketing to be effective, you will need to figure out which keywords and phrases are most effective, and in this case, it is better to be as specific as possible. You will be charged far more per click for general, widely used words than you will specific phrases, so do your due diligence to make sure you get the most bang for your buck with this strategy.

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2. Social media Advertising

As broad as it is complex, social media marketing encompasses a lot, but it needs to be a part o your digital marketing strategy. Depending on the type of business you’re in, you need to have a presence on at least a few of the major social media platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest), and it needs to be populated with consistent, high-quality content. This can be tricky, but you will immediately reach a large number of potential customers and be able to interact in a more direct way, which increases brand trust.

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3. Retargeting and Remarketing

If you’re advertising online, you’ll definitely want to understand and use retargeting. This is when a potential customer visits your site and accepts the cookies you have set up. You can then target ads to them online when they visit other websites. This is done through third-party networks, which means they are very simple to set up and maintain. There are many different types of retargeting, and many different channels, which means you shouldn’t struggle to find an option that will work for you. Similar to retargeting in some ways, you’ll also want to utilise remarketing, which is another way of directing ads to customers based on their previous online activity.

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4. Programmatic Advertising

If you’re looking for a way to target your target market in a very specific way, you’ll want to use programmatic advertising. You can target potential customers by age, gender, social standing, and location, as well as choosing the time of the day and the frequency with which your advertisement appears. Because you can narrow down your advertising so specifically, you are only paying for highly effective ads rather than the more common digital marketing strategy of casting a wide net. You get the opportunity to consider your message, your messages recipient, and the context in which your message is being received.

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Start your digital success story here! Get in touch to find out more.

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