The internet has transformed marketing more than any other medium over the past 20 years or so. Marketers can now laser target prospects, measure click-through rates, monitor conversions and even optimise campaigns in real-time.
But all this change has also brought many challenges. Marketers today have to manage marketing assets across hundreds of platforms and channels including PPC, display and social. And with more platforms being introduced every day, marketers are often faced with not having enough time to optimise campaigns for each platform.
That’s where programmatic advertising can help.