Social Media Advertising

Social media platforms have been favouring paid ads more and more in recent years, so using these tools has become a necessity rather than a luxury.

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More people than ever are using social media, so it would be crazy to pass up an opportunity to get your business in front of millions. Social media platforms have been favouring paid ads more and more in recent years, so using these tools has become a necessity rather than a luxury.

In order to convert more and improve your bottom line, you need to be seen in the first place. In such a competitive market, social advertising is a must and a handy tool that can be used as part of your arsenal when combined with other strategies.

Which channels are we talking about ?

Not every business needs to advertise on all of these platforms, but having at least some combination of these social ads can be hugely beneficial. Which sites are right for you will depend on your business and your goals.

Why is it beneficial ?

The reality is that recently, more than ever, social media advertising is a pay-to-play game. There are plenty of benefits to organic social, but many of these are indirect and focused on long-term brand building and trust.

In terms of reach, and time scale, organic can’t compete. You’d better be sure that your competitors are using paid social too. That means you need to harness the power of both if you want a successful overall social strategy. Paid ads are guaranteed to be seen, and they can be a powerful tool for improving sales and converting straight away.

How Ignyt can help ?

Ignyt has worked with businesses of all sizes to help them scale rapidly and improve their bottom line. Our group of savvy digital marketing professionals are well-versed in all aspects of paid social channels and can help craft ads with a mixture of creativity and data-driven insights.

Outsourcing your marketing services will leave you more time to focus on other aspects of the business, while we use our skills and expertise to essentially function as your marketing director.

Social ads can be powerful on their own, but are best used as part of a wider digital marketing strategy, tied in with other methods and channels. We also offer help with your organic social posts, which can be used in conjunction with paid ads and complement your organic strategy perfectly.

It’s also important to pinpoint which sites, and then which audiences, are the best fit for your business. With our expert analysis, we can ensure your ads are optimised to get the best bang for your buck.

If you want sustainable growth and a serious ROI improvement, then Ignyt has a track record of scaling businesses efficiently and sustainably. We’d love to help you devise and implement a tailored social strategy that will achieve measurable results.

Start your digital success story here! Get in touch to find out more.

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