If you ever wander down the pool care aisle at Bunnings, you will probably know the name HyClor as Australia and New Zealand’s leading pool care company. Looking to boost their brand awareness, they sought out a digital marketing agency with a solid understanding of SEO, and the team at Ignyt got to work. Since then, we’ve moved way beyond just SEO into social media, digital advertising, and unique content creation to cement HyClor as the go-to household name for affordable pool care products and expertise.
As HyClor Marketing Manager Andrew Miller explains, within 10 months of working with Ignyt, HyClor saw their website sessions explode by more than 100,000 new users and their mobile app users jump by over 12,000. This in turn has translated into a 20% rise in sales, and the Ignyt team is proud to have a played a big role in that boost.
And it’s not just about the numbers – a lot of the content we’ve created together has been around pool care education, and this is hugely important to HyClor as they place such a high value on genuinely helping their customers.
In Andrew’s experience, this is one of the things that really sets the Ignyt team apart. He says, “The value that Ignyt offers HyClor that I haven’t seen in other companies comes down to their commitment and their level of detail.”
He says his main reason for recommending Ignyt is our commitment to the HyClor brand, and the fact that we are absolutely dedicated to helping them achieve their goals. We understand the products and services they offer, but also that they want to help and inform their customers as well as selling to them.
“What struck me the most is about how they actually integrate into our business, they care about our business, they understand our business.” (Andrew Miller, Marketing Manager at HyClor)
Of course the measurable results speak for themselves, but Andrew says he also values a team that is enjoyable to work with, and that makes his job a lot easier! He describes the team as exceptionally responsive and helpful, and says: “I would 100% recommend Ignyt to other business owners. I would like to keep it a secret to be honest, but they deserve all the success that goes their way because they’ve been fantastic.”
We’re looking forward to continuing our work with HyClor for many years to come.
“I decided to work with Ignyt because I was looking for an agency that really understood SEO. We’ve seen many positive impacts from working with Ignyt . Within 10 months, we’ve increased our website sessions by more than 100,000 new users, and our sales are now up by 20%. Ignyt has been exceptionally responsive and helpful. They care about our business, they understand our business, and at the end of the day, it makes my job a lot easier. I would 100% recommend Ignyt to other business owners.”
Avery
One of the things that IGNYT immediately brought to the table was a wealth of industry insights into current and emerging trends, and it was clear that Avery could unlock a whole lot more potential if they were willing step boldly into some uncharted territory.
ORAFOL
Daniela doesn’t hesitate to say that she would recommend Ignyt, particularly for the team’s outstanding capacity for creative, dynamic, entertaining and visually appealing content. In all her years in the graphics and adhesive films industry, she says she hasn’t seen content creation quite like this. Not only do we present uniquely creative ideas but – crucially – we make sure that we really can pull them off!
We take care of every step of the process, from design through to launch. We know how crucial your website is for your business.
