A giant, bright billboard will undoubtedly catch your eye when driving down a highway.
Now, picture that billboard on your device’s screen, strategically placed where you will most likely see it. That's display advertising in a nutshell. It's a visual, online ad format that can include text, images, video, and more.
These ads are commonly seen on various platforms across the web:
● Websites: Blogs, news sites- virtually any website that allows advertising.
● Social media: Sites like Facebook and Instagram offer display-like ad placements.
● Apps: Many mobile apps feature display ads, either as banners or interstitial pages.
● Search engines: Google's Display Network allows ads to appear on various sites, not just in search results.
If you want to boost your brand awareness and drive sales (what business owner doesn’t!), you can't afford to ignore display advertising.
Why?
1. Precision. Display ads target the right audience at the right time.
2. Visibility. This advertising form can be seen across various digital platforms.
3. Engagement. Rich advertising media, like videos and interactive elements, get more clicks.
At Ignyt, we use a set of high-quality tools to make your display ads stand out and draw a crowd that will convert to customers.
● Data analytics: These tell us where you are and where you need to go. We’ll analyse user behaviour, click-through rates, and other metrics to adjust your strategy in real-time.
● Design creatives: Your ads need visually compelling designs to catch viewers' eyes. Our design team will craft attention-grabbing images, videos, animations, and interactive elements- whatever works best to sell what you’re offering.
● A/B testing: A/B testing compares two versions of something to see which performs better. We use this method to test different ad elements, from headlines to images, to determine what resonates most with your audience. This will help you make data-driven decisions for improving your campaigns.
Your business isn't average, so why should your advertising be?
Our expert team knows the ins and outs of the advertising industry, so whether you're selling products or offering services, we’ll craft a top-class strategy tailored to your business.
GET STARTED
