If your business wants to target a young audience, then TikTok is your platform. Nearly three out of four users are between 18 and 34 years old.
And what would a hugely popular platform be without paid advertising? TikTok advertising puts your products and services in front of millions of potential customers.
TikTok ad types include:
In-Feed Ads. These appear in users' feeds, similar to organic TikTok videos. They allow you to showcase your products and tell your brand story.
Brand Takeover Ads. These full-screen ads appear for a few seconds on users' screens after opening TikTok, providing high visibility for your brand.
TopView Ads. These are extensions of Brand Takeover Ads, but they’re longer and more engaging. They can last up to 60 seconds and offer the same full-screen, immersive experience.
Branded Hashtag Challenges. By hosting a challenge under a specific branded hashtag, users can create and share that challenge content, massively boosting brand engagement.
Branded Effects. With this feature, you can design 2D, 3D, or AR effects that TikTok users can incorporate into their videos. Think of it as giving your audience a tool to create user-generated content that highlights your brand.
With its ginormous user base, TikTok lets you reach audiences at scale while offering advanced targeting options. We target TikTok ads based on demographics, interests, and behaviours.
TikTok's vertical video format stands out in the busy social media landscape.
Our video production team films creative, fun, and engaging video ads that capture viewers' attention perfectly.
We’ll optimise TikTok's innovative ad formats that users can interact with and share, earning you extra exposure. These include TopView, Brand Takeovers, and Hashtag Challenges.
TikTok ads can help you generate leads, site traffic, app installs, and sales cost-effectively. The auction-based pricing model means you only pay for results.
TikTok provides accurate and thorough analytics on ad performance across metrics like impressions, reach, clicks, and conversions.
We’ll use these insights to drive ongoing ad optimisation.
When it comes to TikTok ads, it takes time, skill, and experience to make them really work for your business. You can't just throw together any old video ad and hope for the best!
Strategic planning is needed to determine which ad types and tactics will appeal to your target audience on TikTok. This is where we shine!
We’ve mastered the art of TikTok Ads Management. We know how to craft compelling ads within those short vertical videos and catchy images.
And we're all over analysing data to optimise campaigns so your ads get in front of the right eyes. We keep up with all the latest trends and changes on TikTok, so your ads will always be fresh and current.
Time’s a ticking, so jump on the TikTok Ad bandwagon today!
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