On average, Australians spend a little over 9 hours a week watching free-to-air television. That's a lot of potential for your brand’s message to be seen and heard through television commercials!
With television commercial videos (TVCs for short), you only have a few precious seconds to capture your audience's attention and effectively promote your business. What’s the best way to achieve this?
Creating a captivating and concise message that resonates with viewers through engaging visuals and sound.
TV commercials typically run for 15 to 60 seconds. They should give viewers a general understanding of your brand and core values- much like the blurb of a book provides a brief summary of its story.
As mentioned, the opening seconds of a TVC is vital. For success, your TVC needs:
1. A hook that draws viewers in.
2. An emotionally engaging soundtrack or voiceover.
3. Eye-catching visuals that capture the true spirit of your brand and message.
The creative minds at Ignyt will bring your vision of powerful TVCs to life. We have the know-how and tools to execute your commercials with precision, style, and originality.
What separates us from the competition is that we believe in the power of connection. Each client isn't just another project to us. Working with a new client such as yourself is an opportunity to build a relationship. From there, we can help bring your TVC vision to life.
After taking the time to get to know you and your business, we'll take your ideas and craft general storyboards and scripts. That way, you can visualise what your TVC will look like well before we start filming. During this stage, we can iron out the details and listen to any changes you suggest so you're confident in moving forward.
Once you’ve approved the script and storyboard, we move on to production. With the help of top-notch video equipment and technology, our experienced in-house videographers will artfully capture your TVC.
In post-production, our editors will edit the footage into a masterpiece that reflects your brand's true spirit and core message.
When you're 100% happy with the finished product, we’ll deliver your commercial in whatever format you need, whether broadcast TV or online streaming.
Your story is everything- and we want to help you tell it.
With our passion for storytelling and professional TVC services, we're ready to create compelling commercials for you. These will not only grab your audience’s attention but also hold, engage, and drive them to action.
Don’t put off until tomorrow what you can do today- let Ignyt ignite your TVC success now!
