A Partnership in Creative Craftsmanship: Doing Justice to the ORAFOL Brand

Here at Ignyt, we have had the privilege of shining a light on the ORAFOL brand and developing its visibility and engagement thanks to a shared commitment to unique and dynamic creativity.

ORAFOL have been in the business of graphic innovations, reflective materials, architectural design and adhesives for 30 years. During this time they have focused on what they do best, dedicating themselves to excellence in their craft and immaculate attention to detail, so it’s fair to say that the development of the brand itself hasn’t been their top priority. But the time came when they wanted to do justice to the name and reputation they had built for themselves. With so much experience and expertise behind the ORAFOL brand, it was time for them to stop flying under the radar, and that’s when they reached out to Ignyt.

From the beginning, the partnership was about getting the name of ORAFOL recognised for the status it deserves as a leading player in the industry. The Ignyt team worked with them to get a feel for their business inside and out, to get to know their people and their products, and to understand their goals and vision going forwards.

We recently caught up with Daniela Mastroieni, GM of Architectural Design and Brand Solutions at ORAFOL, and she reflected on her initial impressions of the Ignyt team during these early conversations: “They recognised what we needed as a brand but they also recognised the opportunities and possibilities to further expand us as a business, and where we wanted to go with it.”

The initial scope of the project was to develop the brand in Australia, but the relationship has since evolved and expanded to include the ORAFOL online store, SEO strategy, and content for various social media platforms.

At Ignyt, SEO and content marketing is our bread and butter. So the team set to work creating dynamic and engaging content around ORAFOL’s people, business, brand and products.

Daniela has been in her industry for 18 years and is deeply passionate about the creative environments she gets to work in. As she explains, in such a creative landscape, it’s not enough just to be present and visible in the online space; brands also need to be producing content that’s visually appealing and informative. This is what the Ignyt team has been able to deliver, by fully understanding ORAFOL’s people, products and goals.

From the start, the team at ORAFOL chose Ignyt because something clicked between us. Having taken the time to understand their business and brand, as well as what they wanted to aim towards, we were then able to work beautifully together towards our shared goals.

Daniela says that she loved the fact that the Ignyt team was always ready to do whatever needed to be done to ensure that every shoot was successful and that we got the best results. She says, “What we really appreciate about Ignyt is the spirit of unity and working together. They’re not just a content team but they truly want people to succeed.”

Daniela doesn’t hesitate to say that she would recommend Ignyt, particularly for the team’s outstanding capacity for creative, dynamic, entertaining and visually appealing content. In all her years in the graphics and adhesive films industry, she says she hasn’t seen content creation quite like this. Not only do we present uniquely creative ideas but – crucially – we make sure that we really can pull them off!