Outsource Content Creation

So, what exactly is outsourcing content creation? In a nutshell, it means hiring external professionals or companies to create content for your business.

Instead of relying solely on your in-house team (or trying to do everything yourself!), you partner with experts who specialise in creating different types of content.  

What kind of content can you outsource?

• Blog posts and articles: From short blog updates to in-depth articles, you can outsource written content to improve your website’s SEO and provide top-notch information to your audience.  
• Social media content: This includes everything from short captions and engaging posts to eye-catching graphics and even short videos. Outsourcing social media content creation can be a real-time-saver.
• Website copy: Need compelling copy for your website’s homepage, product pages, or landing pages? You can outsource this to professional copywriters.
• Email newsletters: Regular email newsletters are a great way to stay in touch with your audience. You can outsource the writing and design of these newsletters.  
• Video scripts and storyboards: If you’re creating videos, you can outsource the scriptwriting and storyboarding process.
• Infographics and other visuals: Need visually appealing graphics to enhance your content? You can outsource the design of infographics, charts, and other visual elements.  
• Ebooks and white papers: For longer, more in-depth content, you can outsource the writing and design of ebooks and white papers.  

When you outsource, you’ll generally work with one of three types of providers.

• Agencies: Content marketing agencies offer a full range of content creation services, often handling everything from strategy and planning to creation and distribution.  
• Freelancers: Individual freelance writers, designers, or other content creators offer specialised skills and can be a good option for specific projects.  

Content platforms: Platforms like Upwork and Fiverr connect businesses with freelancers who can handle the content creation process.

1: Saving Time for In-House Teams

One of the biggest benefits of outsourcing is the time it frees up for your in-house teams. Instead of spending hours writing blog posts, putting together social media updates, or designing graphics, your team can be hyper-focused on other activities that drive your business forward. 

It also reduces the burden of managing content calendars, deadlines, and revisions, which is always time-consuming.

Outsourcing takes all this off your plate.

This also allows in-house marketing teams to prioritise strategy over execution.

Instead of getting bogged down in the day-to-day tasks of content creation, your marketing team can focus on developing marketing strategies, analysing data, and optimising campaigns.

2: Access to Specialised Skills and Professional Content Writers

Another really cool thing about outsourcing content is that you get access to a whole bunch of talented people.

Instead of being limited by who you have on your team right now, you can tap into a network of experienced writers, designers, video creators—you name it. 

For example, working with an expert writer who sticks to their niche means you get content that is relevant, engaging, and of the highest quality. 

Whether you need some website copy, catchy social media posts, or informative blog articles, you can find pros who can deliver polished, professional results that speak directly to your audience.

It’s like having a team of specialists on call without the overhead of hiring them full-time!

3: Cost-Effective Solutions Compared to Hiring In-House

Let’s be honest, hiring a full-time content team is expensive.

Think about it: salaries, training, equipment, and other overheads to get everyone set up—it all adds up.

That’s another reason why outsourcing content creation makes so much sense. 

You avoid all those extra costs.

You’re only paying for the content you actually need, which keeps your overhead down.

Plus, you get professional-quality work without having to shell out for fancy software or tools yourself.

It’s a much more budget-friendly way to get great content.

4: Scalability to Meet Fluctuating Content Needs

Things change, right? Sometimes, you need a tonne of content and other times, things slow down a bit.

That’s where the scalability of outsourcing really shines.

You can easily adjust how much content you’re getting depending on what you need at the moment.

Need to ramp things up for a big product launch? No problem, just increase your content output.

Things a bit quieter for a while? You can easily scale back without any fuss.

This flexibility is a huge advantage compared to having an in-house team.

With in-house staff, expanding or downsizing can be a real headache, but with outsourcing, you avoid all that hassle.

5: Faster Turnaround Times

Let’s be real, deadlines are important.

With outsourcing, you’re working with professional content creators who are used to delivering projects on time.

This means you can hit your marketing deadlines without any hold-ups caused by your in-house team being overloaded.

Plus, if something comes up suddenly—like a new trend you want to jump on or a quick business opportunity—you can get content created fast.

Outsourcing gives you the speed and agility you need to keep your marketing fresh and relevant.

6: Consistency in Tone, Style, and Quality

Keeping your content consistent is super important for building a strong brand.

When you outsource, you can make sure everything—from your blog posts to your social media updates—has the same tone, style, and quality.

This helps create a clear and recognisable brand voice that your audience can connect with. 

Professional content teams follow clear guidelines and processes, so you can count on them to deliver consistent results every time.

No more scrambling to make sure everything looks and sounds the same—outsourcing takes care of it for you.

7: Improved Focus on Core Business Activities

Think about it: when your team is constantly juggling content creation alongside everything else, it can be tough to stay focused on what really matters—growing your business.

Outsourcing helps with this big time.

By handing off your content needs to external sources, your in-house team can really concentrate on the things that move the needle, like improving customer service or building key partnerships. 

This means fewer distractions and more time spent on the stuff that actually drives growth.

It’s all about streamlining your operations and letting everyone focus on what they do best.

8: Enhanced SEO and Content Marketing Strategies

Good content isn’t just about sounding good—it also needs to get found.

That’s where SEO (search engine optimisation) comes in, and outsourcing can give you a real edge here. 

When you work with content professionals, you’re often getting access to expertise in keyword research and SEO best practices. 

This means your content is more likely to rank higher in search results, bringing more organic traffic to your website.

Plus, experienced content creators can make sure your content is aligned with your overall marketing strategy, maximising its impact and helping you achieve your business goals. 

Remember, at the end of the day, it’s about getting content that not only engages your audience but also drives tangible results.

9: Diverse Perspectives From External Creators

It’s easy to get stuck in a rut when you’re always working with the same team.

If you outsource content creation, you can get fresh perspectives and new ideas brought to the table. 

You’re working with external professionals who’ve likely worked with all sorts of different businesses and industries, so they bring a broader range of experience and creative approaches. 

This is a real game-changer, especially if you’re looking for new ways to connect with your audience.

Plus, having an outsider’s perspective can help you avoid any internal biases and see your brand from a different angle.

It’s like getting a fresh pair of eyes on your marketing, which can lead to some really great insights.

10: Higher ROI From Professionally Crafted Content 

At the end of the day, it’s all about getting a good return on your investment.

When you decide to invest and take the leap and outsource content creation, you’re setting yourself up for better results. 

High-quality content is more likely to grab people’s attention, get them engaged, and ultimately lead to more sales.

Professional content creators know how to create content that not only looks and sounds great but also achieves measurable results. 

Plus, consistently putting out effective content helps build your brand’s reputation and gets you noticed more, which is a win-win.

Knowing when to outsource is just as important as knowing why.

There are some key signs that might show it’s time for your business to consider outsourcing its content creation.

1. Overwhelmed in-house marketing teams: If your marketing team is constantly struggling to keep up with content demands, it’s a clear sign that they’re stretched too thin. Outsourcing can alleviate this pressure.
2. Inconsistent publishing schedules: Are you struggling to publish content regularly? Inconsistency can hurt your SEO and engagement. Outsourcing can help you maintain a consistent publishing schedule, keeping your audience engaged and your content fresh.
3. Low engagement rates on current content: If your content isn’t resonating with your audience, it might be time to bring in some fresh perspectives. Outsourcing to experienced content creators can help you create more engaging and effective content.
4. Lack of expertise in specific content formats: Need to create videos, infographics, or long-form content but don’t have the in-house skills? As we’ve discussed, outsourcing allows you to access specialised expertise without hiring new employees.
5. Difficulty scaling content production: If you’re experiencing rapid growth or need to ramp up your content production for a specific campaign, outsourcing provides the scalability you need without the hassle of expanding your in-house team.

• Evaluate their portfolio and past work: Take a close look at their previous projects. Does their work align with your style and quality expectations? Do they have experience creating the type of content you need? A strong portfolio is a good indicator of their capabilities.
• Check reviews and testimonials: See what other clients have to say about their experience working with the content creation partner. Reviews and testimonials will offer valuable insights into their reliability, communication, and quality of work.
• Look for expertise in your industry or niche: If you operate in a specific industry or niche, it’s handy to find a content creation partner with relevant experience. They’ll have a better understanding of your target audience and the specific language and topics that resonate with them.
• Ensure transparency in pricing and services: Make sure the pricing structure is clear and transparent. You should have a clear understanding of what’s included in the price and what’s not. Avoid partners who are vague about their pricing or services.
• Consider their ability to align with your brand voice: Your content should reflect your brand’s personality and values. Make sure the content creation partner can understand and effectively replicate your brand voice across all your content.

There are a few myths floating around about outsourcing content creation, and it’s important to clear them up.

• It’s too expensive: While it’s true that some high-end agencies can be pricey, outsourcing doesn’t have to break the bank. There are many affordable options available, including freelancers and content platforms. Plus, when you factor in the cost savings of not hiring full-time staff, outsourcing is still often a much more cost-effective solution.
• Outsourced content won’t match the brand’s tone: This is a valid concern, but it’s easily addressed. By providing clear brand guidelines and communicating effectively with your content creation partner, you can guarantee that the content aligns perfectly with your brand’s voice and style.
• It’s difficult to manage external writers: With good communication and project management tools, managing external writers doesn’t have to be a hassle. Clear briefs, regular check-ins, and feedback are key to a smooth and successful collaboration.
• Quality control is impossible with external teams: Quality control is absolutely possible with external teams. By setting clear expectations, providing detailed briefs, and implementing a review process, you can make sure that the content meets your quality standards.

Outsourcing content creation can be a really smooth process if you manage it well. Here are some tips to help.

• Set clear expectations and provide detailed briefs: The clearer you are about what you want, the better the results will be. Provide detailed briefs that outline the topic, target audience, desired tone, key messages, and any other relevant information.
• Maintain open communication channels: Regular communication is key to a successful partnership. Stay in touch with your content creators, answer their questions promptly, and provide regular updates on your project.
• Use collaboration tools: Tools like Trello, Slack, and Google Docs can make it much easier to manage projects, share files, and communicate with your team.
• Regularly review and provide feedback on content: Don’t wait until the final draft to provide feedback. Review drafts regularly and provide constructive feedback to ensure the content is on track.

Monitor performance metrics to assess ROI: Keep an eye on key metrics like website traffic, engagement, and conversions to measure the effectiveness of your content and assess the return on your investment.

What Is Content Outsourcing?

Content outsourcing simply means hiring external professionals or companies to create content for your business rather than relying solely on your in-house team.

This can include anything from blog posts and articles to social media updates, website copy, and more.

How Much Does It Cost To Outsource Content Creation?

The cost varies widely depending on factors like the type of content, the length and complexity of the project, the experience of the content creator, and the agency or platform you’re working with.

It’s best to get quotes from a few different providers to compare pricing.

Why Should Businesses Outsource Content Creation?

Businesses outsource content creation for a variety of reasons, including saving time and resources, accessing specialised skills, scaling content production up or down as needed, ensuring consistent quality, and improving their overall marketing ROI.

How Do You Outsource Content Writing?

You can outsource content writing by working with freelance writers, content marketing agencies, or online content platforms.

Start by defining your content needs, researching potential partners, reviewing their portfolios and testimonials, and clearly communicating your expectations.

Unlock the power of expert content without the in-house overhead.

Choosing to outsource content creation gives you access to specialised skills, fresh perspectives, and a streamlined content creation process.

Interested in learning more about how outsourcing can benefit your content marketing? Let’s talk. Contact us at Ignyt today to find out how we can lighten your load.