Ditch the snoozy seminars—video training brings workplace learning into the digital age with binge-worthy content that’s engaging, flexible, and way more fun.
Who said learning can’t have main-character energy?
Video training has become the go-to solution for onboarding new hires and upskilling teams.
With its dynamic, visual format, it makes learning way more interesting and easier to retain.
Plus, with the rise of remote and hybrid work, businesses are leaning on video to keep their teams sharp and productive from anywhere.
If you’re not tapping into this tool, you could be missing out on a huge opportunity.
In this IgnytSEO guide, we’ll break down why corporate video training production is a total game-changer, show you how to create content that actually hits home and share insider tips to level up how your company learns.
Video training is an incredibly versatile and effective tool that caters to diverse learning styles.
Whether your team members are visual learners, auditory learners, or a mix of the two, video training offers something for everyone.
It’s a powerful way to:
With the right production techniques, video training can make learning more engaging, memorable, and accessible to employees at all levels.
Video training is also flexible and adaptable to various training needs.
Here are some common applications of video training:
As workplaces grow more dynamic, video training is proving to be an indispensable tool for building stronger, more informed teams.
Video training offers numerous advantages that make it a powerful approach to employee development and education:
Saves time and resources: Compared to traditional classroom-based training methods, video training eliminates the need for extensive scheduling, travel, and printed materials. It allows organisations to efficiently deliver training at scale without compromising on quality.
Ensures consistent delivery: Video training provides a standardised way to present information so that all employees receive the same message. Plus, content can be easily revised or updated to reflect changes in industry practices, organisational policies, or regulatory requirements.
Communicates complex material effectively: Videos have the unique ability to simplify intricate concepts through visual aids, animations, or examples. This approach makes content more engaging and easier to understand and retain.
Accommodates diverse learning styles: Video content supports various learning preferences, from visual to auditory learners. It can also be supplemented with transcripts, quizzes, or interactive elements to enhance comprehension and engagement.
Offers flexibility and self-paced learning: Employees can access video training at their convenience, providing the flexibility to learn at their own pace. This adaptability ensures that learners can focus on understanding concepts thoroughly without the pressure of fixed timelines.
Boosts employee performance and satisfaction: Well-designed video training not only equips employees with the knowledge and skills they need but also fosters a sense of empowerment. This, in turn, leads to better performance and higher job satisfaction.
Enhances onboarding processes: For new hires, video training serves as an efficient way to introduce company policies, culture, and job-specific instructions. It ensures a consistent and engaging onboarding experience that sets employees up for success.
By leveraging the strengths of video-based training, organisations can build a competent, motivated workforce ready to adapt to the evolving demands of their roles.
Creating impactful video training requires careful planning and thoughtful design to ensure its effectiveness.
Below are the essential components of successful video training:
By combining these elements, organisations can create informative and engaging video training that delivers lasting value for employees.
Professional training video production requires a clear plan to keep it impactful and engaging.
Below are actionable steps to guide you through the process:
Start by understanding who your learners are and what they aim to achieve from the training. Conduct surveys and interviews or analyse performance data to pinpoint their challenges and expectations. A thorough understanding of your audience ensures the content remains relevant and targeted.
2. Script Your Content to Align with Training Goals
Develop a detailed script that directly supports the training objectives. Focus on delivering clear, concise messages while maintaining a logical flow. A well-prepared script acts as your roadmap, reducing ambiguity and ensuring consistency in the delivery.
3. Choose the Right Format
Select a video format that best suits the subject matter and audience. Options include explainer videos for concept introductions, how-to tutorials for step-by-step instructions, or role-play simulations for practical skill-building. The format should complement both the content and the intended learning outcomes.
4. Use Professional Tools or Partner with a Corporate Video Production Company
Leverage high-quality tools for video production, including cameras, lighting, and editing software, to ensure a polished final product. Alternatively, consider partnering with a corporate video production company to produce professional-grade videos that embody your brand’s standards.
5. Add Engaging Elements
Incorporate dynamic elements such as animations, captions, and graphics to enhance engagement and explain complex ideas effectively. Visual aids and interactivity help break monotony, making the content more appealing and accessible to diverse learners.
6. Test Your Video for Clarity and Accessibility
Before finalising your training video, conduct thorough testing with a sample audience. Evaluate it for audio clarity, visual quality, and ease of understanding. Additionally, ensure the video meets accessibility standards, including closed captions and compatibility with various devices.
And there you have it—your guide to creating training videos that captivate attention, exude professionalism and genuinely enhance learning.
To maximise the impact of your training videos, follow these best practices:
Training videos should ideally be between 5-10 minutes in length. This ensures that the material remains concise and easily digestible, preventing information overload and maintaining the viewer’s attention.
2. Use Storytelling Techniques
Incorporate storytelling to make the content more relatable and memorable. Sharing real-life examples, case studies, or scenarios helps learners apply the knowledge in practical contexts, fostering deeper engagement.
3. Ensure Videos Are Mobile-Friendly
Optimise your videos for mobile devices to accommodate on-the-go learning. This includes responsive design, clear visuals, and accessible navigation to reach a wider audience, regardless of where or how they are accessing the training.
4. Regularly Update Your Content
Training videos should remain relevant to current industry standards and company policies.
Regularly review and update your videos to reflect changes, ensuring that employees receive the most accurate and up-to-date information.
5. Collect Feedback for Continuous Improvement
Actively seek employee feedback on your training videos. Use this input to identify areas for improvement, refine your approach, and create more effective materials in the future.
A feedback loop ensures that your training evolves with your organisation’s needs.
Follow these best practices, and you’ll be well on your way to creating training videos that are not only informative but also engaging, effective, and in sync with your team’s needs.
Video training production involves creating instructional videos to educate and train employees or audiences.
It includes planning, scripting, filming, editing, and delivering content tailored to learning objectives.
Video training combines visual and auditory elements, appeals to different learning styles, and ensures consistent information delivery.
It’s accessible anytime and simplifies complex topics to improve retention.
Training videos should generally be 5-10 minutes long to maintain attention.
For complex topics, break them into shorter videos for better understanding.
Successful training videos have clear objectives, engaging visuals, concise messaging, and practical examples.
They should include subtitles and interactive features and work across various devices for accessibility.
Transform employee learning with the power of video!
Video training captures attention and suits every learning style by blending visuals, audio, and storytelling.
Enjoy on-demand access, higher engagement, better retention, and consistent messaging to keep your team motivated and aligned.
Ready to shake up how your team learns?
With IgnytSEO’s corporate video training production services, you can create videos that don’t just inform—they captivate, motivate, and spark real growth.
Contact us, and let’s create training videos that stick with your team and fuel their success!
